Nutty smoothies.

Before the more recent widespread used of plant-based milks most consumers didn’t give much consideration to the various use occasions of these “milks”. With this knowledge, Silk, the plant-based OG, developed a delicious smoothie that could shift consumer behaviors. But how do you make a product called “Nutmilk Smoothie” look as appetizing as it truly tastes (and on a very, very low budget)? Tackle it straight on with top down product shots, demystify the ingredients by pulling them to the forefront against saturated, cheerful hues, and insightfully jovial side panels.